Game feature launches

Launching a new feature requires a detailed LiveOps promotion, communicating everything it offers, from mechanics to how it looks. Additionaly, we promote the feature through game challenges, giving players motivation to explore it.

When working on new launches, I use key art provided from the team, incorporating the created assets in the promotion. This work consists of adapting splash screens from key art, designing frames and typography that fit into the design of the feature, creating user friendly layouts for pop ups and creating engaging logos that fit the branding of the feature.

Holiday promotions

As various holidays are great opportunities to increase revenue and player retention, I took part in branding and designing Live events dedicated to them.

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