When you hear Lead Generation, the term sounds futuristic and exciting. Most conferences on the topic fail to leverage this, using cold, formal branding. Here is where we saw an opportunity.

Class A, A student, AAA game - these terms are used to describe the best of the best. Using “A” as a hero symbol enforced the idea that Demand Conf is a leader in its field.

The purple balloon adds a special touch of fun. Because of its organic shape, it represents the dynamic industry of demand generation. And it looks cool.

While the current plan for Demand Conf is to stay online, creating merch that could be shipped out helped the newly formed brand stand out even more.

The conference launched on 1st and 2nd of May with 15 speakers and over 500 registered attendees. The playfulness of the brand appealed to participants, highlighting that the webinar felt energetic and impactful, and its topics immediately useful.